Episode 9

full
Published on:

4th May 2023

Engaged Writing Creates Engaged Readers so Know Your Ideal Reader, Frederick Dudek

Engaged Writing Creates Engaged Readers so Know Your Ideal Reader

Join Author Nation and Frederick Dudek, a sales & marketing executive with 30+ years of experience, as he shares his top tips for nonfiction authors looking to boost their brand and sell more books.

Discover effective methods for identifying your target audience and conducting content research, as well as strategies for creating products in conjunction with your book. Get feedback from members of your target audience to improve your content, and learn the importance of enjoying the writing process.

By the end of the show, you'll have practical takeaways to refine your marketing approach and reach your target audience more effectively.

Takeaways:

  • Identify your target audience and conduct content research
  • Create products in conjunction with your book
  • Get feedback from members of your target audience
  • Enjoy the writing process to benefit your brand and book sales.

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About the Podcast

Business Superfans Podcast
We're on a mission to turn employees, customers, and business partners into superfans! Imagine everyone rallying behind your brand, turbocharging sales, and driving our success into the future!
Welcome to the Business Superfans Podcast, where your path to building a dedicated community of superfans begins. Hosted by Frederick Dudek, also known as Freddy D, an international sales and marketing leader with over 30 years of experience selling to major organizations like Bosch, Ingersoll Rand, Banner Health, the State of Arizona, and many others. This podcast is your go-to resource for transforming your business into a powerhouse of loyalty, and advocacy, collectively accelerating profitable and sustainable success.

What sets the Business Superfans Podcast apart? We don’t just discuss enhancing customer (CX) and employee experiences (EX); we delve into the often-overlooked realm of business allies—complementary businesses, suppliers, and distributors. We refer to this experience as the Total Experience (TX). This podcast encompasses the entire business ecosystem, offering a comprehensive synergistic approach to creating superfans across all your stakeholder groups.

Each episode unveils insider strategies, cutting-edge tools, and real-world examples from various interviewees sharing their stories. These insights aim to boost your brand's visibility and cultivate a dedicated community of superfans ready to advocate for your mission.

We’ll explore the psychology of brand loyalty, uncovering the factors that drive individuals to become superfans and how you can harness this influence to build a powerful advocacy force. Whether you’re a startup aiming to establish your presence or an established business looking to revitalize your brand, the Business Superfans Podcast delivers actionable insights and inspiration to help you achieve consistent results cost-effectively.

So, why wait? Tune in to the Business Superfans Podcast and become the brand that everyone is talking about—among competitors, customers, and business allies alike. Become part of the movement and discover the key to creating superfans who will elevate your business to unprecedented levels.
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About your host

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Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.