The Art of Mind Management: Strategies for Thriving in Business and Life with Lisa Kneller

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Lisa Neller is an accomplished coach and consultant.

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Dedicated to helping individuals

navigate life's challenges and

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achieve their full potential.

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With extensive experience in

guiding clients through career

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transitions and personal development.

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Lisa empowers people to leverage their

unique strengths and capabilities.

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Her expertise shines, especially in

women in the later stages of life,

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embracing their days with purpose,

passion, and a positive outlook,

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nurturing their mind, body and spirit.

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Her talent lies and guiding women

to pause and reflect on a journey of

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their lives, enabling them to tap into

they're inherit wisdom and creativity.

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As the founder of Lisa Neller

coaching, she provides a variety of

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valuable resources, including guides

and tools, tailored to support life

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transitions and mental wellbeing.

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Lisa is also the host of My Golden Life

Podcast, where she shares insights on

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mind management and personal growth.

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Her work has garnered significant

appreciation from our clients who

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lost her ability to instill confidence

and inspire positive change.

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Hello, Lisa.

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Welcome to the Business Superfans Podcast.

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How are you today?

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Lisa Kneller: Hi, Freddy.

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I'm great.

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Thank you so much for having me.

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I'm very excited.

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Freddy D: Likewise.

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So tell me how you started

Lisa Kneller Coaching.

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Tell me about that and how did

you get to that point in life?

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Lisa Kneller: Can I start a little

bit further back in my life?

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Freddy D: Yeah.

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Tell me, that's what I meant.

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How did you get to there?

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Lisa Kneller: Yeah.

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I start, my early career was

in advertising and I decided

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after about six years of that to

stay home with my first child.

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And then I had a second child.

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And then I just decided to keep

staying home and I was a stay at

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home mom for a very long time.

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While I was a stay at home mom, I got a

lot of experience in direct sales never

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really being Successful in direct sales

but learning a ton of skills doing that.

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And I also did a little

substitute teaching and in

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2003, I started teaching yoga.

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So yoga became a passion of mine and so

I had this mind body spirit background.

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So I did that for 15 to 20 years before

I started my job at the age of 59.

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So I got a job at Grand Canyon

University as an enrollment counselor.

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It was my first job since

I was in my early 30s.

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Freddy D: Oh, wow.

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So that must have been

a whole new experience.

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Lisa Kneller: It really was.

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It was scary and, I wasn't

sure I wanted to be there, but

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now I'm so glad I did that.

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Because what happened at Grand Canyon

was that as a benefit of being an

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employee there, we got to go to school.

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And I already had my bachelor's degree,

and I knew I didn't want an MBA.

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I wasn't going to climb a corporate

ladder or anything like that.

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So they offered a graduate certificate

of completion in life coaching.

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And it was four courses designed to

introduce you to coaching from an academic

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standpoint, from a research standpoint,

and what I learned in that program was

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that coaching was a bona fide profession.

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It was backed by research.

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research.

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And so I, I had a lot of confidence,

excuse me, in the coaching

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industry, right from the get go.

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So I did that program.

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And then I supplemented that

with another coaching program and

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started getting coached myself.

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And.

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I became I fell madly in

love with the industry.

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I just felt coaching is mostly mindset

work and with my mind body spirit

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background, it was a perfect fit for me.

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So that's how I got into it.

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Freddy D: If you think about

coaching, everybody needs coaching.

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You look at sports teams, right?

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They would be nowhere without a coach.

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The coach is the leader that puts

the team together gets everybody

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going in one direction and on the

same page with the same vision.

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It's the same thing with an individual.

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Sometimes they got to get

themselves out of their own way

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and they need to be able to talk to

somebody or someone to guide them.

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So coaching is very important.

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You look at every successful executive,

sports person, movie star etc.

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They've all got coaches.

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You got acting coaches for movie stars.

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You've got business coaches for

the most successful businesses.

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They all got coaches.

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So it's very important.

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Lisa Kneller: Yeah, and I call it the

other side of mental health because

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when you work on your thinking and your

mind you're really creating a healthier

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environment in which to thrive, right?

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There's the therapeutic side of

mental health where people are

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healing from trauma and they're going

through processes which help them

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go from non functioning human beings

to more, to functioning better.

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And then we pick it up from there

and help people move further along

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with their goals and things like

that so yeah, I agree with you.

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Freddy D: Yeah, you get to the point

to where you get self doubt, you had

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failures and sometimes it's difficult

to pick yourself back up, because now

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your mind is going to play games on you

and, we're our worst critics mentally.

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We criticize ourselves more than other

people criticize ourselves, right?

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Lisa Kneller: Yes.

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Freddy D: So it's important to have

somebody like yourself to help people pull

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themselves out of their own funk, because

by yourself, you're your own self enemy.

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Lisa Kneller: Exactly.

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Exactly.

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Exactly.

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Yeah, I was just listening to a workshop

literally minutes ago and there were

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a couple people talking about how they

would run into people at the gym or at

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the grocery store or whatever and they

would hear them say some self deprecating

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thing, something that was cutting

themselves down and then these people

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were like, hey you don't have to do that.

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You don't have to talk

like that, about yourself.

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So yeah, that's rampant in our society.

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Self talk.

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Freddy D: Negative self talk is mind

boggling, but it's self defeating because

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it perpetuates, Your own delusional

reality, for lack of a better way,

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but probably an accurate way, is, you

get caught up in the delusion that

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you're not worthy, you don't belong,

you're this, you're that, and you

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need someone to snap you out of it.

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Lisa Kneller: Exactly.

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Freddy D: So tell me more about

you say specialize in mind

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management or what do you call it?

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Lisa Kneller: Yeah.

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That's what I call it mind management.

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Freddy D: Okay.

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Mind management.

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Lisa Kneller: So you want me to talk more

about that, which is a passion of mine.

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So in yoga, since I told you I've

been teaching for 20 years, the

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goal of yoga, one of the goals is

to create a union with, God or, that

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infinite intelligence of the universe.

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That's the main goal.

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But the other goal of yoga is to

direct and focus mental activity.

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Okay, so how well are we

doing that as a society?

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Directing and focusing

our own mental activity.

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Some of us have a handle on it.

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Some of us have been practicing

this awareness of our thinking

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for a while and most people don't.

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Most people are running on

autopilot or what you would call

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through the subconscious mind.

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And so they're not

aware of their thoughts.

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They're not aware of their thinking.

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They're not managing any of that.

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So what I teach people is to

recognize those thoughts and then

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see if they line up with reality.

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And if they don't line up with

reality, we need to reframe.

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We need to rethink.

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We need to choose a different thought,

especially if the thought is unhelpful,

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damaging, hurting, that kind of thing

or not letting you get anywhere.

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One of the ways we do

that is by self talk.

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Recognizing what language are

we using to describe ourselves

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Freddy D: Very important.

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Very important.

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Lisa Kneller: So you could

write a whole document on that.

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Who am I?

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Who am I being?

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Who am I, at my core?

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Then we use language to create ourselves.

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We use language to create others in

our relationships and we use language

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to create other things as well.

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Freddy D: Like in business, right?

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Lisa Kneller: Yeah,

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Freddy D: Language in business.

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Very important.

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Mindset in business is really everything.

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Lisa Kneller: Yeah, and I like the reason

I use mind management over mindset is

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because mindset, that can either be a

negative or it could be a positive, right?

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Like your mindset could

be really inflexible.

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You could tend to be someone who

looks at things with the glass

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half empty or the glass half full,

but there's more to it than that.

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And that is a really

intricate relationship with

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yourself and your language.

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That's the way I see it.

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And then your awareness and then

you're deciding what to do with that.

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Freddy D: So like in a business

environment a leader that may not

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be in a right place mentally, needs

really to apply some mind management

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because it's going to transcend to the

team and that's going to transcend the

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perspective and existing customers, right?

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So they need to basically do a reset.

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So that they minimize, they

may, everybody has bad days.

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Everybody goes through issues.

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They really need to be trained on how

to say, okay, this is what happened.

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I got to put that aside

because I got a job to do.

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Lisa Kneller: Yeah, I'm glad you brought

that up about leaders because here's

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another quote I heard recently and that

is a leader's job is to stay encouraged.

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And when I think about

that, I know I'm a leader.

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I'm like you, I'm a podcaster and

I'm building a business and leading

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and guiding people into their

better versions of themselves.

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And so there's times of discouragement,

as there are times when you're climbing

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the mountain and you slip back a little

bit, or a lot, and maybe you're not.

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Making your goals, or you haven't had

a sale in a long time, or whatever

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the downer might be, and you have

to have conversations with yourself.

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And if you can't find the encouragement

within yourself, then you've got

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to surround yourself with people

like you, like Tab, like other

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people that that can encourage you.

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So I have my own coach, right?

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And in fact, that's where I

got the quote was from him.

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He got it from his pastor.

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And so when he heard that quote

and my coach is a very upbeat guy.

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He's just really always.

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In a positive framework.

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And I know all I got to do is call up Eric

and say, give me some encouragement, Eric.

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Freddy D: You bring up a

very important topic, Lisa.

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And the fact that, let's put that into

a business aspect is, okay, people

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are, have never get a self talk.

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Okay.

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Let's say you got your workforce,

your team, and there's friction,

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mental friction in an office.

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People don't get along, or I say,

an individual's perception, right

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or wrong, is their own reality.

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And that's the truth.

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And you may perceive or that someone

thinks this of you, but that's your mind.

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Again, we're talking

about mind management.

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Your mind is making up

all this negative crapola.

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About this other person that's

your perception, which could

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be completely way out of whack.

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So now that causes a negative

environment in the office, right?

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And so now when those people are

talking to prospective customers, not

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customers yet, prospective customers,

that tonality, that energy comes

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across in a negative way, they're

going to push those people away.

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Whereas if you got a good mindset.

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You're you managed it well and

now you've got an upbeat attitude.

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You feel great.

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You talk to a customer, your

tonality, your energy is different.

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You're going to transform those existing

customers or prospective customers into

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superfans because you're going to say,

wow, that person's really fired up.

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This sounds like a great company.

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It comes across.

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Lisa Kneller: Definitely comes across.

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It definitely comes across.

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Yeah, you have to keep a handle on it.

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With regard to having perception about

other people, you're only seeing the tip

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of the iceberg when you look at another

person and you see how they behave, you

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don't know what their life has been like.

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You don't know what their

morning's been like.

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You don't understand their

personality, probably.

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And that's a whole other area of study

is understanding your own personality.

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I'm a big fan of self study

and learning about your own

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tendencies and idiosyncrasies or

whatever you want to call them.

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And then also like being able to look

at other people on your team and know

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that, We're all made of the same stuff.

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We just all have different experiences

and we respond differently.

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So we do have to bring an element of

grace, I think, to our business and

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to our interactions with other people.

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Freddy D: Okay, let's continue

on the work environment.

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What can leaders do, from a mind

management perspective, if they

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notice that, okay, let's say two team

members are not getting along, okay?

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This happens, this is real world

stuff, and a lot of it is perception.

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This one thinks of that this one person

doesn't like me, so they're out to get me.

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The other person says that

person doesn't like me.

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They're out to make me look bad.

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How can the leader use mind management to

help neutralize those perceptions of those

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two individuals in a work environment?

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I know a heavy question.

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Lisa Kneller: That's a heavy question

because I'm not really trained in the

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corporate team coaching kind of a thing.

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But one thing I've learned in

psychology and or like even therapy

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just from studying a little bit

of the therapy, my daughter's a

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psychotherapist one of the things is

that one of the goals I think should be.

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Here's what it's like to be

me, like in any relationship.

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It could be a work relationship.

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It could be a romantic

relationship or whatever.

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So given the opportunity on a team

and a corporate team, for example to

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say here's what it's like to be me.

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Here's the way I See things.

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Here's the way I per perceive things.

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This is the way I like to do them.

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And and if and then you have

to find the other person's.

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Perspective as well.

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What's it like to be him or her?

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And then try to find a way to, I

don't know, compromise, just, I

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think gain better understanding

of each other's personalities.

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It's why I study the Enneagram because the

Enneagram helps people understand their

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own tendencies, their own passions, their

own darker side, if you will, shadow side.

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And when you have a deeper understanding

of who you are and who the people

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are around you, you develop more

compassion for those people.

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And it is up to the leader to

learn some of those things.

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A lot of corporations use Myers-Briggs

test disc and , those kinds of

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profile testing to, to help their

teams figure those things out.

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I don't know if I did.

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Freddy D: No, you just nailed it.

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You nailed it.

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Lisa Kneller: Did I?

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Freddy D: Yeah, because that's really

the bottom line is, like you just said,

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getting those individuals to understand

each other and their mechanics.

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And, like I say, perceptions are an

individual's own reality, right or

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wrong, and most of the time, like

90 percent of the time, it's wrong.

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Think of the fact that, I'll just

use dating, okay, has nothing to

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do with business, but it's reality.

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You go out on a date with

somebody and then, you don't hear

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from him for a couple of days.

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Your mind goes where?

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Negative.

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Lisa Kneller: Yeah.

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Freddy D: And then all of

a sudden you get the phone.

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Exactly.

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And all of a sudden you get the

phone call and it's two days later

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and it's, ah, whatever, I got

caught up and blah, blah, blah.

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And you're going like, oh man,

I wasted two days on negative

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self talk when nothing happened,

nothing bad was going on.

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Lisa Kneller: Yeah, we, that is a problem.

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We, what you might call

daydream all the time.

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We have these We make

up stories all the time.

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It's just the nature

of thinking, actually.

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So it's not like there's anything wrong

with you if you're out there listening.

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There's nothing wrong with you.

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That's the nature of reality, is

that our brains will kind of default.

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To, to the negative it's, I dunno, I guess

we're socialized to do that or something.

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Freddy D: But that's where again,

but that's where I think, your skills

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and your area of mind management is

really becomes important because in

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business, you're reaching out to a

customer and then you don't hear back.

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so you figuring, okay, what happened to

the deal go by and did this happen to

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that happen, and so you start creating

unnecessary things, and for example, I

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sent out a company that I'm mentoring,

I'm helping them with some stuff, and

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I sent out an email to an individual.

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I didn't hear back and

so I double checked.

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I started going down the rabbit

hole, did I get the email right,

315

: 00:18:00

is the email address right, is this

right, and all of a sudden I went,

316

: 00:18:03

stop it, the guy might just be busy.

317

: 00:18:06

And sure enough, I got an email from him

apologizing for not getting back to me.

318

: 00:18:10

Fortunately I stopped myself

from going down the rabbit

319

: 00:18:13

hole, but, a lot of people do.

320

: 00:18:15

Lisa Kneller: I think what I'm doing now

in this world, this is part of my purpose.

321

: 00:18:18

This is what I do and it requires

certain things and I can be

322

: 00:18:24

really unattached to the outcome.

323

: 00:18:26

And unattachment, it comes

from a place of security.

324

: 00:18:30

So a lot of people do feel insecure.

325

: 00:18:33

They're always, there's

worry warts out there.

326

: 00:18:36

And I think we just really need to

train ourselves to remember that when

327

: 00:18:40

we're doing a job, particularly in

sales, number one, hopefully we're

328

: 00:18:44

enjoying what we're selling, right?

329

: 00:18:46

That's part of our life purpose,

and the second thing is to

330

: 00:18:50

remember that people are busy.

331

: 00:18:52

People are distracted.

332

: 00:18:54

They're going about their lives.

333

: 00:18:56

They're responding to 50

emails just like you are.

334

: 00:18:59

They're on Facebook, they're on Instagram

or whatever, and if you can just take

335

: 00:19:03

your action without being attached to the

outcome and know that if that person's

336

: 00:19:09

ready to talk to you or receive your

information or whatever, they'll let

337

: 00:19:13

you know and you just keep going, right?

338

: 00:19:15

Freddy D: So what can people do to work

on mind management, themselves and then

339

: 00:19:21

when does it come for a person like

you to get involved and help them take

340

: 00:19:27

it beyond their I am statements that

you can create and post on the wall.

341

: 00:19:31

I am great.

342

: 00:19:32

I am successful and blah, blah,

blah, but that only goes so far.

343

: 00:19:36

So let's go into talk a little bit more

of how you help people manage their mind.

344

: 00:19:42

Lisa Kneller: The first thing I would

probably help someone do is get quiet.

345

: 00:19:46

And that's really hard

for a lot of people.

346

: 00:19:49

So I would probably guide them

into having a deep breath or two.

347

: 00:19:53

Let's open up our hearts.

348

: 00:19:55

Let's open up our minds and let's

get quiet and let the body feel

349

: 00:19:59

what it feels for a little bit.

350

: 00:20:01

The other thing is creating

an awareness of your thoughts.

351

: 00:20:05

Just start practicing

noticing your thinking.

352

: 00:20:09

There's a way you could remind yourself

to do that like some people put the

353

: 00:20:12

rubber band on their wrist and they

pull the rubber band when they have a

354

: 00:20:16

negative thought or something like that.

355

: 00:20:18

There are ways to remind

yourself to notice your thoughts.

356

: 00:20:22

If you forget to notice your thoughts put

it on a sticky note to remind yourself

357

: 00:20:26

every day to think about your thoughts.

358

: 00:20:29

Then when you notice your thoughts

and you're thinking something that's.

359

: 00:20:33

Maybe not true.

360

: 00:20:34

Probably not true.

361

: 00:20:36

Or that's disturbing.

362

: 00:20:38

Know that you can shift.

363

: 00:20:39

You can shift those thoughts.

364

: 00:20:41

I think as far as working with me, I

would take them much deeper into the

365

: 00:20:47

language they're using to describe who

they are, the language that they use

366

: 00:20:52

to describe others, and the language

they use to describe everything else.

367

: 00:20:58

And that's deep work and everything

that we do to improve, has to

368

: 00:21:04

do with creating habits, right?

369

: 00:21:06

So it's just a matter of

being reminded sometimes.

370

: 00:21:10

It's why I go, it's why I

keep going back to yoga.

371

: 00:21:13

Like I've been teaching a long time,

but I have to go to classes to remind

372

: 00:21:18

me that there are certain things that

I could bring back to the top of my

373

: 00:21:23

mind that I have, may have forgotten

that reminds me to be stronger.

374

: 00:21:28

Or, more flexible, or whatever

it is, even in my mind.

375

: 00:21:32

Freddy D: So mind management, for example,

putting it into a business environment

376

: 00:21:36

is reminding yourself to acknowledge

people because, the team, acknowledging

377

: 00:21:42

them, recognizing them because, you can

be caught up into yourself, and, overlook

378

: 00:21:50

what the team is doing as a leader.

379

: 00:21:53

Sometimes you need to probably reset

your mind and say, okay, I need to take

380

: 00:21:58

time to, I got issues going on at home.

381

: 00:22:01

I've got health issues, whatever

it is that can be happening.

382

: 00:22:04

I got business issues.

383

: 00:22:06

I still need to lock that up for

a moment, and go out to the team,

384

: 00:22:12

recognize them, appreciate them.

385

: 00:22:14

You put myself out there, even though

I'm having a bad moment, because the

386

: 00:22:20

team is the front line to customers.

387

: 00:22:24

If that whole negative energy

flows throughout that whole company

388

: 00:22:28

because you're having a bad day,

and it impacts everybody else.

389

: 00:22:32

It's going to affect the business

and there's no way you're

390

: 00:22:35

going to generate superfans.

391

: 00:22:36

They're going to be talking

about that business.

392

: 00:22:38

What a great experience they had.

393

: 00:22:40

It's going to be the opposite.

394

: 00:22:41

What a horrible experience they had.

395

: 00:22:43

Lisa Kneller: Yeah, I think it's

a leader's job to to be grounded

396

: 00:22:46

in something positive and to

have reminders for themselves,

397

: 00:22:51

to have practices for themselves.

398

: 00:22:54

I know there's a lot of corporate

leaders out there who don't have any

399

: 00:22:58

kind of a spiritual practice or anything

that grounds them, and reminds them

400

: 00:23:02

that their employees Their teams are

equals to them, not in the hierarchy

401

: 00:23:08

of the company, but as humans.

402

: 00:23:10

And all humans want to belong.

403

: 00:23:12

They all want to have purpose and meaning.

404

: 00:23:14

They all want to feel like they're part

of the team and making a difference.

405

: 00:23:18

And as a leader, you have

to be doing that yourself.

406

: 00:23:21

You have to do some personal development

and work if you want to help others along.

407

: 00:23:27

And then the other piece of that

is, if somebody's struggling

408

: 00:23:31

you got to mentor them.

409

: 00:23:32

You got to help them see their

strengths and utilize them as they

410

: 00:23:37

have these strengths, and if they have

weaknesses, help them build those up.

411

: 00:23:42

Freddy D: It's the same thing for the

employee, because let's say it's a

412

: 00:23:46

customer service person that's on the

phone to help people who've got a problem.

413

: 00:23:51

If they can't manage their mind because

they've had a bad night, they've got

414

: 00:23:56

whatever, they got an argument with the

significant other, whatever is going

415

: 00:24:01

on, they've got to compartmentalize that

and learn how to do that because, like

416

: 00:24:07

I mentioned, that's going to come across

to whoever they're talking to on the

417

: 00:24:11

other phone who's already got a problem.

418

: 00:24:13

So now you're going to have two

negative situations which is going

419

: 00:24:17

to result in an unhappy outcome.

420

: 00:24:20

Lisa Kneller: Probably the hardest part

for someone like a customer service

421

: 00:24:23

representative would be, dealing with the

other person on the other end of the line

422

: 00:24:27

who might be rude, mean, and even the

best managed mind has trouble with that.

423

: 00:24:34

Dealing with people like that,

nobody wants to be attacked, so

424

: 00:24:39

yeah, it would be good if anyone

on the team has some grounding and,

425

: 00:24:44

comes to work with a good attitude.

426

: 00:24:46

And wants to be part of

the team and all of that.

427

: 00:24:49

And they can learn to

manage their minds equally.

428

: 00:24:52

And especially if they want to advance.

429

: 00:24:54

Especially if they want

to move up the ladder.

430

: 00:24:57

They need to work on themselves and

they need to really get clear on

431

: 00:25:01

their abilities and the realities of,

moving upward and that kind of thing.

432

: 00:25:07

Cause sometimes in corporations,

there is upward mobility and sometimes

433

: 00:25:11

there isn't and to get clear on that

and to understand the reality of

434

: 00:25:16

the structure is a good idea too.

435

: 00:25:19

Freddy D: Customer service is where

mind management really becomes very

436

: 00:25:22

important in the business is you're

dealing with people that's calling

437

: 00:25:27

you because they have a problem.

438

: 00:25:29

That's an area, I think that you

could probably help some businesses

439

: 00:25:32

from that aspect as well, is teaching

their call centers or their support

440

: 00:25:38

team on ways of managing the mind

and not taking it personally and

441

: 00:25:46

understanding that person is frustrated

and that's why they're calling you.

442

: 00:25:51

Lisa Kneller: Yeah.

443

: 00:25:51

Freddy D: How to shut the

personal part of it off?

444

: 00:25:54

Lisa Kneller: Yeah.

445

: 00:25:55

Freddy D: And not take it personally,

which is how could somebody do that?

446

: 00:25:58

Lisa Kneller: How can somebody

train somebody to do that?

447

: 00:26:01

Freddy D: For example, how do you

keep it from taking it personally?

448

: 00:26:03

What advice could you have on that?

449

: 00:26:05

Lisa Kneller: I feel like you have

to have a strong sense of self

450

: 00:26:10

to not take things personally,

and that takes some training too.

451

: 00:26:14

It takes somebody to tell you this

isn't personal, even though it

452

: 00:26:19

might feel like it in the beginning.

453

: 00:26:21

Especially with your first

couple of experiences dealing

454

: 00:26:25

with the public in that way.

455

: 00:26:27

And to be reminded over and over again,

this is part of customer service.

456

: 00:26:32

Sometimes we have irate customers.

457

: 00:26:34

They're unhappy for whatever reason.

458

: 00:26:36

Our job is to make them happier,

and here's what we're going to do.

459

: 00:26:39

You follow this protocol, and then

if you're really struggling, go to

460

: 00:26:43

management before you lose your mind.

461

: 00:26:45

Get some help, get some

support if you're struggling.

462

: 00:26:48

Freddy D: I think management should

give that person a break so that they

463

: 00:26:52

can manage their mind decompress,

shake it off and, get back in the game.

464

: 00:26:59

Lisa Kneller: I love that idea.

465

: 00:27:00

If there could be a room in every office

where you could just go and punch a

466

: 00:27:03

pillow or, take five deep breaths or

shake out your body, that's a great idea.

467

: 00:27:08

Freddie, I like that.

468

: 00:27:09

Freddy D: The person going, okay, go walk

around the building or go walk around the

469

: 00:27:12

floor, do something just to clear your

mind before getting back on the phone

470

: 00:27:18

and taking another negative phone call.

471

: 00:27:21

I just thought of, customer support as,

that's a challenging job and teaching

472

: 00:27:26

your team, to be able to manage their

minds so that frustrated person that's

473

: 00:27:33

calling for support, feels, wow, these

people handled it, they didn't get upset

474

: 00:27:38

with me, they handled it well, they

were calm, this is a great company.

475

: 00:27:43

That's how you create superfans

of people that have a problem.

476

: 00:27:47

Lisa Kneller: Yeah I agree.

477

: 00:27:48

That front line is very important.

478

: 00:27:50

To the company, to the overall happiness

of the customer, and like you said,

479

: 00:27:54

to creating superfans, because we

all have experiences of had both.

480

: 00:27:59

We've had really frustrating

experiences with customer service,

481

: 00:28:02

where we're not getting our needs met.

482

: 00:28:04

Then sometimes we've had really

great ones and it's those great

483

: 00:28:08

ones that create the superfans.

484

: 00:28:09

Freddy D: Absolutely correct.

485

: 00:28:10

Lisa Kneller: It's those

that, create loyalty.

486

: 00:28:13

And that's what we want

as business people.

487

: 00:28:16

We want loyal, happy customers.

488

: 00:28:19

Freddy D: But you gotta

take care of the mind.

489

: 00:28:20

Lisa Kneller: You gotta take care

of the mind, and you know what?

490

: 00:28:22

A lot of people don't even

think where the mind comes from.

491

: 00:28:25

It is, it's in the brain, right?

492

: 00:28:27

We gotta take care of our brains too.

493

: 00:28:29

The brain needs food.

494

: 00:28:30

The brain needs certain kinds

of fat, it needs nutrients.

495

: 00:28:34

A lot of times we're messing with that.

496

: 00:28:37

We're messing with it with alcohol

and drugs and not enough sleep and

497

: 00:28:41

allowing ourselves to be stressed out.

498

: 00:28:43

But the brain, it has such an important

job in terms of managing the entire body.

499

: 00:28:50

It's budgets for the body.

500

: 00:28:52

Oh, I need to pay a little more attention

to the heart now, or I needed, I need to

501

: 00:28:56

send a message through the central nervous

system, or I need to regulate this.

502

: 00:29:00

It's always working and yes, we

want to pay attention to the mind

503

: 00:29:03

and we want to also pay attention

to how we're supporting the body.

504

: 00:29:06

What creates the mind

505

: 00:29:07

Freddy D: And words are

important for the mind.

506

: 00:29:10

Yes.

507

: 00:29:10

Because you can have negative words

and you can have positive words.

508

: 00:29:14

Lisa Kneller: Yes.

509

: 00:29:15

Freddy D: Words matter.

510

: 00:29:16

Lisa Kneller: Let's look at an example.

511

: 00:29:18

Let's say there's a customer service rep

who's just got low self esteem and the

512

: 00:29:24

thoughts that are in their mind are, I'm

not worthy, I'm not good enough, I don't

513

: 00:29:30

have this, I don't have that, or whatever.

514

: 00:29:33

I think they need to be reminded

that they don't need fixing.

515

: 00:29:38

They're fine the way they are and they

need to really focus on who they are,

516

: 00:29:44

and who they are as a human being, worthy

of love and attention and education and

517

: 00:29:51

skill development and all the things.

518

: 00:29:53

Once they come to a realization

of who they are, they can

519

: 00:29:57

stop tearing themselves down.

520

: 00:30:00

But that can take years,

too, if somebody's really

521

: 00:30:04

struggled with some trauma.

522

: 00:30:05

Freddy D: Oh yeah, totally agree.

523

: 00:30:06

Lisa Kneller: The other thing is if

you are struggling with really low self

524

: 00:30:09

esteem, depression, trauma, whatever,

then, get some help, get some therapy.

525

: 00:30:14

Especially if you have insurance that

covers it do that so that you can get

526

: 00:30:18

to a really high functioning place.

527

: 00:30:20

And you can manage your mind even better.

528

: 00:30:22

Freddy D: I'll share a story

here is I work with a person

529

: 00:30:25

that had depression issues.

530

: 00:30:28

I was in a management role and,

she felt She was not worthy.

531

: 00:30:34

She had a low self esteem and,

she's had better days in her life,

532

: 00:30:39

and now she's not happy where she's

at in life and all that stuff.

533

: 00:30:43

There's days where she would just

disappear out of the office because

534

: 00:30:46

she just couldn't make it in and she

would apologize and all that stuff.

535

: 00:30:51

What I did is I never beat her up on it.

536

: 00:30:53

I actually empowered her by giving her

more responsibilities because I believed

537

: 00:31:00

in her., She would make mistakes, and

I'd say, hey, we all make mistakes.

538

: 00:31:05

That's part of learning.

539

: 00:31:07

So I turned the negatives into positives.

540

: 00:31:10

I says, hey, look, if you wouldn't

be making mistakes, if you weren't

541

: 00:31:14

trying and working at it, so

good, keep up the good work.

542

: 00:31:18

Then I gave her more responsibilities.

543

: 00:31:21

Then I started to say, okay, you

come up with ways to run this area.

544

: 00:31:25

It completely transformed her, from

somebody that had low self esteem

545

: 00:31:31

low outlook on themselves, to where

they were back to being put together.

546

: 00:31:36

They lowered their medications

that they were coming to me,

547

: 00:31:39

look what I accomplished, look

what we pulled off, look at this.

548

: 00:31:43

It was really transformative, all

because I changed her Mind outlook.

549

: 00:31:50

I basically helped managed her mind

for lack of a better way of wording

550

: 00:31:53

it, but I really transformed the

way she looked at herself, made

551

: 00:31:57

her look at herself as a leader.

552

: 00:31:59

Yeah.

553

: 00:32:00

I think that's what people need is for

leaders to look at people and say, this

554

: 00:32:06

person has every bit of potential that I

have and we just need to get them to see

555

: 00:32:11

it and by what you did giving her more

responsibilities and encouraging her and

556

: 00:32:18

helping her to be utilizing those gifts

and talents that she has is definitely

557

: 00:32:23

going to help her mental state for sure.

558

: 00:32:26

She's my biggest superfan today.

559

: 00:32:30

Yeah.

560

: 00:32:30

She's, she gave me a big write up

on LinkedIn and everything else

561

: 00:32:34

because I helped her manage her mind.

562

: 00:32:38

Every time she was going down

the rabbit hole, I blocked it

563

: 00:32:41

from going down the rabbit hole.

564

: 00:32:43

Oh, here's another thing that I

need you to do, and you're my go

565

: 00:32:46

to person, I'm counting on you.

566

: 00:32:48

Once you start empowering people, they're

not going to want to let you down.

567

: 00:32:52

Lisa Kneller: Can I share a

story of a client that I had?

568

: 00:32:54

Freddy D: Absolutely.

569

: 00:32:55

Lisa Kneller: So this client came

to me because she was thinking of

570

: 00:32:58

leaving her job in her career and

she was a little bit distraught

571

: 00:33:02

because she'd been in it a long time.

572

: 00:33:05

She's a project manager in a

construction company, which is a

573

: 00:33:09

really male dominated industry.

574

: 00:33:11

Not that there's anything wrong with

that, but it is, they definitely have

575

: 00:33:14

different energies, that men and women

bring to the table in that industry.

576

: 00:33:18

We talked about all the things like,

what would she do if she left this job?

577

: 00:33:23

What, could she make

the same kind of money?

578

: 00:33:25

Would she have to go back to school?

579

: 00:33:27

What were all the possibilities out

there for her if she left her job?

580

: 00:33:33

And ultimately what it came down

to is had some bad thinking.

581

: 00:33:38

She had some bad thinking about herself

and some beliefs about herself that

582

: 00:33:44

she got in like fourth grade from

a teacher or something like that.

583

: 00:33:48

It was just, over conversation.

584

: 00:33:51

And also I, what I saw in her

was that she was a rock star.

585

: 00:33:55

First of all, she's very introverted

and shy and quiet, right?

586

: 00:33:59

As I, I knew her for a while and I

knew that this gal is not outgoing.

587

: 00:34:04

She's struggles with that,

but I saw her as a rock star.

588

: 00:34:09

I said to her, you're a woman in a male

dominated industry and you've been,

589

: 00:34:13

kicking rear end in this business.

590

: 00:34:15

You have all these skills.

591

: 00:34:17

You're just worried about what

people are thinking or I don't

592

: 00:34:20

know, but we got to work on that.

593

: 00:34:21

We got to work on your mind.

594

: 00:34:23

It turned out she ended

up staying with her job.

595

: 00:34:26

She did not leave.

596

: 00:34:27

She did not go off to get another degree.

597

: 00:34:28

She was like, you know what, I'm

going to, I like this enough.

598

: 00:34:32

I'm going to stick it out.

599

: 00:34:33

I'm just going to think differently.

600

: 00:34:34

Freddy D: And where is she today?

601

: 00:34:35

Still there?

602

: 00:34:36

Lisa Kneller: She's still there.

603

: 00:34:37

She's still a project manager.

604

: 00:34:38

I ran into her at a

store not too long ago.

605

: 00:34:40

She said she's doing great.

606

: 00:34:42

So that's the kind of

thing I help people do.

607

: 00:34:43

Freddy D: And that's important.

608

: 00:34:44

That's really important because her

whole life could have been upside down

609

: 00:34:47

because she may not have found another

job that was as well paying or may

610

: 00:34:52

taken her six months to find the job.

611

: 00:34:54

Lisa Kneller: Or she might have had

to go back to school or whatever,

612

: 00:34:56

so I do feel like as her coach I

saved her time grief and money.

613

: 00:35:02

Freddy D: Like we talked before

an individual's reality right

614

: 00:35:05

or wrong is their reality and

most of the time it's wrong.

615

: 00:35:09

So you have to correct

her perceived reality.

616

: 00:35:13

Lisa Kneller: Yes.

617

: 00:35:14

Yes

618

: 00:35:14

Freddy D: That's great.

619

: 00:35:15

That's wonderful.

620

: 00:35:16

So Lisa, how can people find you?

621

: 00:35:18

Lisa Kneller: I do have a website

and I offer a lot of free stuff.

622

: 00:35:21

It's called Lisa Kneller Coaching.

623

: 00:35:24

I'm sure you'll have

that in the show notes.

624

: 00:35:27

Lisa Kneller Coaching

forward slash free stuff.

625

: 00:35:31

The free stuff is, guides PDFs.

626

: 00:35:34

I have a top three questions to ask

yourself during any life transition.

627

: 00:35:39

I have a whole PDF on the

body budget, things like that.

628

: 00:35:42

So people can find me through there.

629

: 00:35:44

They can also find me on my

podcast called My Golden Life,

630

: 00:35:47

and that is on Apple and Spotify.

631

: 00:35:51

And, LinkedIn, Instagram,

Facebook, all under Lisa Kneller

632

: 00:35:56

or Lisa Kneller Coaching.

633

: 00:35:58

Freddy D: Okay, excellent.

634

: 00:35:59

It's been wonderful having you on

the Business Superfans Podcast , been

635

: 00:36:03

a great guest, great conversation.

636

: 00:36:05

Cause it's a very important topic.

637

: 00:36:07

Mind management is a very important

topic, especially in today's world where

638

: 00:36:11

things are, there's a lot of uncertainty.

639

: 00:36:14

There's a lot of things happening with

the fires going on and some of the

640

: 00:36:18

weather conditions and stuff like that.

641

: 00:36:20

So mind management is probably more

prevalent today than it ever was.

642

: 00:36:26

Lisa Kneller: Yeah.

643

: 00:36:26

Thank you, Freddie.

644

: 00:36:27

I really appreciate you having me

on as a guest and I wish you the

645

: 00:36:30

ultimate success as you help people

build superfans all over the world.

646

: 00:36:35

Freddy D: Thank you, Lisa.

647

: 00:36:36

And we'll look to have you

on the show down the road.

648

: 00:36:39

Lisa Kneller: All right.

649

: 00:36:39

Sounds great.

650

: 00:36:40

Freddy D: Thank you.