Episode 7

full
Published on:

18th Jan 2023

From MD to Entrepreneur with Dr. Pranay Parikh | Creating Superfans with, Frederick Dudek

Honestly, all businesses need superfans. These are not only the people who will buy your products but also the right people you want to work with as a business owner. Superfans are a business’ loyal client base, which, in most cases, becomes your brand ambassadors. Imagine treating your clients so well that they tell their friends to come for the same experience. You will never spend on advertising any other time. It’s the squad that sends you referrals and sells the brand on your behalf. Learn how to get more of those superfans and keep them with our today’s guest, Frederick Dudek.

Frederick is the author of a best-selling book, podcaster, speaker, and sales & marketing executive with over 30+ years of experience achieving breakthrough sales performance results in domestic & global business markets. He has led corporate sales and marketing efforts in the SaaS industry. Frederick’s combined knowledge in Marketing, Sales Processes, Channel/Partner Relationships, SaaS Sales, Cloud Computing, Complex Consultive Selling/Negotiation, C-level Networking & Relationship Building has rapidly helped organizations accelerate their growth

curve. In this podcast episode, we talk about how to create superfans. You will enjoy how to make sales and how to have fun, something that you’ve always dreaded.

Key Highlights from the Show

[00:00] Episode intro and a quick bio of the guest, Frederick Dudek

[01:35] How Frederick’s idea of superfans came about

[02:39] Know more about Frederick and his passion for writing the superfans book

[04:36] Frederick’s foundation of sales

[06:25] The three types of salespeople

[08:03] Why numbers should be the last thing to talk about in sales

[12:45] How to get clients to know what they need

[15:57] Your good business experience will speak for itself

[19:24] What Frederick has learned in creating superfans

[26:41] Common mistakes people make when building superfans

[30:02] Frederick’s advice to medical doctors starting their sales side gig

[32:18] Pain points he has experienced in sales

[33:51] The one thing Frederick wishes to have put more resources into when starting his entrepreneurship journey

[36:12] How Frederick stays up to date and the sales training he recommends

Notable Quotes

● In sales, if you get down to numbers and specifications with your clients, you’ve probably lost the sale already. [08:03]

● A lot of times, clients don’t even know what they want. You must know how to help them decide as a salesperson. [12:42]

● Your business superfans are literally selling on your behalf. [15:08]

● Regardless of color and religion, human beings will crawl through broken glass for

appreciation and recognition for a good experience you gave them. [15:57]

● “Imagine” is a powerful sales word because it gets down to a customer’s mindset.

Salespeople should use it frequently because it changes the dynamics of the

conversation. [32:29]



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Support the Business Superfans Podcast

Thank you for considering a contribution to the Business Superfans Podcast! Your generosity fuels our mission to inspire and empower entrepreneurs, solopreneurs, and business owners like you. Every dollar helps us bring on incredible guests who share not only actionable strategies for creating superfans through Total Experience (TX) but also insights to accelerate business growth and achieve sustainable success.

By supporting our show, you’re not just helping us produce meaningful content—you’re investing in a community-driven to thrive. Your contribution enables us to continue delivering impactful episodes packed with tools and inspiration for building businesses that flourish.

Together, we’re transforming challenges into opportunities, sparking innovation, and creating a network of superfans championing your success. We’re incredibly grateful for your generosity and excited to have you with us on this journey.

Thank you for helping us make a lasting impact. Your support means everything! 💡✨

L. Frederick Dudek (Freddy D)
Support our mission to help businesses create superfans that propel their growth.
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About the Podcast

Business Superfans Podcast
Struggling to grow your business? Attract the right employees, customers, and partners—then turn them into superfans with the BSA³ System™ (Attract, Advocate, Accelerate) to fuel brand advocacy, boost referrals, scale faster with proven strategies and AI!
Business Superfans® Podcast: Turn Stakeholders into Raving Advocates & Scale Faster

Are you ready to attract the right people, turn them into passionate superfans, and accelerate your business growth? Welcome to the Business Superfans® Podcast, where we reveal how to build a thriving brand fueled by loyalty, advocacy, and AI-powered engagement using the BSA³ System™—Attract, Advocate, Accelerate.

Why Listen?

Most businesses focus only on customers or employees—we go further. We help you turn EVERY stakeholder (leaders, employees, contractors, customers, suppliers, distributors, complimentary partners, and ancillary businesses) into superfans who drive long-term growth.

What You’ll Learn:

🎯 Attract – Proven Superfan Strategies to magnetize the right stakeholders.
📢 Advocate – Turn stakeholders into loyal brand champions who spread the word.
🚀 Accelerate – AI-powered automation, time-tested business growth strategies, and the Superfan effect to amplify results and scale faster.
📈 AI & SaaS Tools for Growth – Leverage cutting-edge technology for stakeholder engagement.
🔥 Real-World Success Stories – Learn from top business leaders, disruptors, and game-changers.
🧠 The Psychology of Advocacy – Master influence, trust-building, and long-term loyalty.

Meet Your Host: Freddy D

🎙️ Hosted by Frederick Dudek (aka Freddy D), an international sales and marketing leader, keynote speaker, and bestselling author of Creating Business Superfans®. With 35+ years of experience, he has successfully sold to industry giants like Bosch, Ingersoll Rand, Banner Health, and the State of Arizona, while also navigating global SaaS distribution channels to drive scalable growth.

👉 If you love podcasts like EOFIRE (Entrepreneurs on Fire), Smart Passive Income (SPI), James Schramko’s SuperFastBusiness, Dan Martell’s SaaS Academy, and GaryVee’s Marketing Strategies, you’ll find actionable insights here to build a brand that people don’t just buy from—they believe in.

🔊 Subscribe now and start transforming everyday connections into lifelong superfans who fuel your unstoppable business momentum!
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About your host

Profile picture for Frederick Dudek

Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.