Episode 6

full
Published on:

26th Oct 2022

Practice Growth HQ | The Fine Art of Listening to Your Customers with Author, Frederick Dudek

In this episode of Practice Growth HQ we discuss the fine art of listening to your customers, and how it can exponentially grow your business.

You’ll meet Frederick Dudek, author of ‘Creating Business Superfans’. In this episode, Frederick shares his insights on improving customer retention in your business through stronger relationships and the power of recognition in your network.  

If you’re eager to learn how you can keep more of your existing patients while increasing revenue, take notes as you listen to this episode! 

What you’ll learn: 

  • (07:10) Frederick unpacks the fine art of listening to your customers and shares how can it help you grow your business 
  • (13:10) Discover why learning more about your customers will keep them returning to you again and again
  • (17:10) Learn simple techniques for dramatically increasing customer retention
  • (19:26) Business Superfans: Find out what inspired Frederick to write his book plus a breakdown of each chapter  
  • (22:02) Your THREE Groups: Employees, Customers, and Business Alliance Partners. Find out how they work together to make your business a success
  • (25:18) Learn how to build bi-directional relationships with your business alliance partners (and why it’s so important)  
  • (27:01) Discover how an overpriced steak turned Frederick into a superfan of his local butcher (and how you can apply these same principles to your own practice) 
  • (31:14) Learn why giving your customers more is the most cost-effective marketing you could ever invest in 
  • (36:09) Why it’s important to treat your employees as well as you’d like them to treat your customers
  • Plus loads more! 


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Podcorn - https://podcorn.com/privacy
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About the Podcast

Business Superfans Podcast
We're on a mission to turn employees, customers, and business partners into superfans! Imagine everyone rallying behind your brand, turbocharging sales, and driving our success into the future!
Welcome to the Business Superfans Podcast, where your path to building a dedicated community of superfans begins. Hosted by Frederick Dudek, also known as Freddy D, an international sales and marketing leader with over 30 years of experience selling to major organizations like Bosch, Ingersoll Rand, Banner Health, the State of Arizona, and many others. This podcast is your go-to resource for transforming your business into a powerhouse of loyalty, and advocacy, collectively accelerating profitable and sustainable success.

What sets the Business Superfans Podcast apart? We don’t just discuss enhancing customer (CX) and employee experiences (EX); we delve into the often-overlooked realm of business allies—complementary businesses, suppliers, and distributors. We refer to this experience as the Total Experience (TX). This podcast encompasses the entire business ecosystem, offering a comprehensive synergistic approach to creating superfans across all your stakeholder groups.

Each episode unveils insider strategies, cutting-edge tools, and real-world examples from various interviewees sharing their stories. These insights aim to boost your brand's visibility and cultivate a dedicated community of superfans ready to advocate for your mission.

We’ll explore the psychology of brand loyalty, uncovering the factors that drive individuals to become superfans and how you can harness this influence to build a powerful advocacy force. Whether you’re a startup aiming to establish your presence or an established business looking to revitalize your brand, the Business Superfans Podcast delivers actionable insights and inspiration to help you achieve consistent results cost-effectively.

So, why wait? Tune in to the Business Superfans Podcast and become the brand that everyone is talking about—among competitors, customers, and business allies alike. Become part of the movement and discover the key to creating superfans who will elevate your business to unprecedented levels.
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About your host

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Frederick Dudek

Frederick Dudek, author of the book "Creating Business Superfans," and host of the Business Superfans Podcast. He is an accomplished sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the software-as-a-service industry and others. Frederick brings expertise and insight to help businesses thrive., he shares invaluable knowledge and strategies to create brand advocates, which he calls business superfans, who propel organizations toward long-term success.


Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.